"Kitchen Reality, casual but focused!"

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Eureka! A focus group facility “just like home”!

The first time they see it, moderators are delighted, with typical comments like “Exactly what I was looking for!” Half meeting room, half ordinary kitchen, the ambience is just right for respondents to chat naturally and openly with each other and the moderator. Its relaxed and reassuring homelike atmosphere draws consumers out, for enriching conversations and crucial learnings. Designed specifically to satisfy the needs and methodology of moderators and their qual research clients.

 

Respondents say the same: “just like home” – verbatim!

In a kitchen, moderating a group is natural and easy-going. Respondents become your guests under familiar, everyday conditions. This ultra-realistic test setting has the added benefit of providing even greater credibility to respondent insights and creates added-value to live behavioral observation.

 

The kitchen is the heart of the home,

Kitchen Reality is in the heart of Paris!

Straight out of the Opéra métro, smack dab in the middle of Paris, both you and your respondents will easily find the Kitchen Reality focus group suite:

23 boulevard des Capucines - 75002 Paris - France

 

Equipment and services include:

Watching your qualitative research live from our viewing-room or, thanks to the latest technology,

via live-streaming to your own computer or office.

We also provide, at no extra cost:

 

In situ shopping:

  • Merchandizing mockups and shelf sets

 

Creative groups:

  • Large white walls for “write and wipe”
 

Fully-integrated HD technology:

  • mp3 / mp4 audio and video recording
  • Broadband internet connection
 

On-line focus groups:

  • Secure live-streaming
 

Focus Group - HD reproduction:

  • DVD burning for immediate take-away
  • All files available for download at your convenience
 

Observation of web-browsing:

  • Picture to Picture

 

All for the price of a standard focus group suite of meeting and dedicated viewing rooms.

 

Optional extras:

 

Before the group:

  • Respondent recruitment
  • Document translation (concepts, guides, etc.)

 

During the group:

  • Moderation or interviewing
  • Note-taking
  • Interpreting
  • Behavioral analysis: eye tracking

 

After the group:

  • Transcription

 

Kitchen Reality, you make the recipe, we make it happen!

 

According to your particular objectives, we conduct groups and kitchen tests.

 

A question?

 


Puzzle Paris

23 Boulevard des Capucines

75002 Paris - France