The first time they see it, moderators are delighted, with typical comments like “Exactly what I was looking for!” Half meeting room, half ordinary kitchen, the ambience is just right for respondents to chat naturally and openly with each other and the moderator. Its relaxed and reassuring homelike atmosphere draws consumers out, for enriching conversations and crucial learnings. Designed specifically to satisfy the needs and methodology of moderators and their qual research clients.
In a kitchen, moderating a group is natural and easy-going. Respondents become your guests under familiar, everyday conditions. This ultra-realistic test setting has the added benefit of providing even greater credibility to respondent insights and creates added-value to live behavioral observation.
Straight out of the Opéra métro, smack dab in the middle of Paris, both you and your respondents will easily find the Kitchen Reality focus group suite:
23 boulevard des Capucines - 75002 Paris - France
Watching your qualitative research live from our viewing-room or, thanks to the latest technology,
via live-streaming to your own computer or office.
We also provide, at no extra cost:
In situ shopping:
Fully-integrated HD technology:
On-line focus groups:
Focus Group - HD reproduction:
Observation of web-browsing:
All for the price of a standard focus group suite of meeting and dedicated viewing rooms.
Before the group:
During the group:
After the group:
According to your particular objectives, we conduct groups and kitchen tests.