The Kitchen Reality Test Kitchen is a living area that brands and consumers can really own. Its key strategic feature is providing a comfortable “white brand” household kitchen embodying the soul of the French home.
Wathever the methodology, this realistic qual research facility acts as a stage for respondents, brands, products and services, where everyone can highlight their own particular way of preparing and consuming food.
The Kitchen Reality Test Kitchen was specifically designed as “white brand” for greater flexibility of all types of kitchen equipment, letting brands meld into this well-appointed 50 m² (500 sq. ft.) area as naturally as possible.
Inside this realistic test room representative of typical Paris kitchens, qualitative researchers can watch, hear and assess what consumers actually say and do with respect to new products or services under the best possible conditions, gaining valuable insights and learnings.
You can watch your market research live from our own Paris viewing-room or, thanks to the latest technology, via live-streaming to your own computer or office.
We also provide, at no extra cost:
“Hot” testing: :
Cooking LAB :
In Situ shopping :
Fully-integrated HD technology:
On-line focus groups:
Focus Group - HD reproduction :
Observation of web-browsing :
All for the price of a standard focus group suite of meeting and dedicated viewing rooms.
Before the group
During the group:
After the group :
Kitchen Reality, you make the recipe, we make it happen!
According to your particular objectives, we conduct groups and kitchen tests.